From the daily archives: Saturday, February 20, 2010

The use of social networking by non-profits is not particularly new. For as long as social networking sites, like Facebook, have been popular, non-profits have been utilizing these models to disseminate message. The typical model involves non-profit organizations teaming with a social networking site in order to share the message of need and to convince their audience to lend support. Social networks give non-profits a number of tools including blogs, messaging, and petitions that allow information to be shared more easily and efficiently. Essentially, social networking sites can help non-profit organizations to create a forum to discuss various issues, to gain support from a wider audience, and to conduct more effective internet-based outreach.

Social Networking and Non-Profit Organizations

Let’s first discuss a brief definition of social networking. In the simplest possible terms, social networks provide an environment where people can connect and share information. The most popular social networks are open to a vast audience because they offer features that anybody can enjoy: you can share pictures, videos, or messages; reconnect with old friends; and even meet new friends. However, as social networks have become more popular the model has changed to a certain degree.  Initially, Facebook was designed as a site where college students could meet and interact but it has developed into a major world player in the business of social networking. Nevertheless, there seems to be a return to simpler social networking models that provided a focused service to the users. As such, non-profit societies can benefit from these networks because they provide a means through which like-minded individuals with similar goals or aspirations can connect. The bottom line is that social networking is a platform for non-profits to reach their target audience. They can replace traditional mail or advertising campaigns as inherent in social networks is not only a meeting place but a message delivery system and a system for reaching a larger audience as well. Members of your social network share information with each other, disseminate important messages, and invite new members into the fold. Therefore, social networking is a powerful tool for expressing your core values and for attracting greater support.

Current Examples

While many of the benefits of social networking for non-profit organizations have yet to be seen, there are a number of current examples where non-profit organizations are putting social networking to work. Leveraging social network to accomplish real goals is something of a departure from the typical model which limits social networking as an entertainment tool.  Nevertheless, social networks can be used by non-profits to increase their visibility, accomplish their core goals (like helping individuals find jobs or raising money for animal shelters), and also to increase awareness about major issues.

Social networks can be used in one of two ways by non-profit organizations. First, you can rely on already existing networks, like Facebook or Myspace, where you can start a group or petition and encourage new members to join. A non-profit organization that attempts to find good homes for animals might, for example, post pictures of these animals on Flickr in an attempt to gain the support of Flickr users. Likewise, a non-profit organization looking to stimulate support for their goals might use Facebook to organize an open event that invites individuals to come and learn about said goals. As you can see, online communities provide a powerful method for networking so it is easier than ever to find people who share similar values and want to achieve the same goals.

On the other hand, non-profit organizations can also invest in the development of their own social networking site. At the moment, there are already a few of these sites that attempt to connect people in a more focused environment. Instead of relying on an already existing social networking platform, creating your own gives you the opportunity to shape all the information that is shared between users. In addition, users of a focused social networking site are already motivated to give support and to attract new members who are likewise motivated.  In the case of social networking site developed specifically for the needs of the non-profit organization, the site can be designed to share very specific information about events, donations, or services that are directly related to your organization.

The Challenges of Social Networks

Despite their benefits, there are still a number of challenges to social networking. While you can organize individuals and information with social networks, many non-profit organizations do not have the resources to develop focused sites. Similarly, these organizations may not have the resources to even learn the ins-and-outs of existing options. Moreover, social networking sites do not guarantee that your message will be received or that your audience will grow. Some work needs to go into building a representative client base that can achieve the kind of self-growth of which social networks are famous.

Still, dedicated or focused social networks will have a unique user base that can easily include all potential volunteers, donors, and supporters. The first step is building a small, dedicated audience that will be likely to want to share their message.  Whatever tools or benefits come from social networks, it is clear that they will play a major role not only for non-profit organizations but other business and social communities as well.

Moonrise Productions is a custom web design company specializing in custom web development and design. Whether you’re in San Francisco, New York or you need social network web design ? we’re here to help and we have the team to do it right.

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I need to read an historical fiction book for school and I would really like it to be about the American Revolution. I am a good reader but I am not looking for a challenge, does anyone know an entertaining, easy to read, and short (around 200 pages) American Revolution book?

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While writing essay, is it wrong to divide the writing into some paragraphs, each talking about the introduction? Or essay involves writing everything in one paragraph? I don’t understand. Some good essay writers can provide me some helping tips please. Thanks.

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How many marks do i get for writing a fiction novel in a non-fiction text question in intermediate 2 english?
Would i fail this essay?
Theres nothing in my essay to say my novel isn’t a true story. I did the Changeling by Robin Jenkins

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Since 2003 I’ve helped many new copywriters select the niche that’s right for them, and those niches have been strong and varied.

Nutraceuticals is big, and so is financial; technology is popular, as well the technology sub-niches of software, hardware, and to a much lesser degree, telecom.

In addition to the more obvious markets I have copywriters specializing in the human potential industry, the seniors market, marketing communications (marcom), publishing, the government, white papers, veterinary, insurance, global markets, and more.

As a niching expert, I know there are dozens of niches open to the freelance copywriter, but the one that has continually stumped me…the one I haven’t been able to safely recommend…is non-profit.

Although I’ve written for non-profit a number of times throughout my agency and freelance career, the pay was paltry (or none), and few of my colleagues had much to say about the niche.

Yet there are those who sing its praises. And many copywriters are drawn to the niche, energized by the idea of doing good and getting paid for it.

After four years it had become apparent to me that the only way I’d be able to recommend this niche, or not, was to do a formal study. So I did.

I wanted to answer some basic questions:

Can you really earn six figures or more in this niche? If so, how long will it take? What recommendations would those working in the niche pass down to newcomers? What pitfalls await the unsuspecting? How would one go about creating a successful career in this niche?

In order to get reliable information, I identified five non-profit copywriters who would represent a healthy cross-section…everyone from the “dean” of non-profit himself to a newcomer who’d recently found success in this niche.

I interviewed each of the copywriters with the express purpose of learning the truth about working in this niche; and each knew the purpose of this report was “truth” over sales; that his or her response would influence the course of copywriters’ careers for years to come.

I wanted to know the good and the bad, the pearls and the warts! And my interviewees gave me both, with generosity, honesty, and candor.

In addition I sponsored a survey of non-profit copywriters, who revealed their incomes, their niche markets, and shared a flood of passionate and cautionary advice about working in this niche. Between the interviews and the survey, a clear picture began to emerge…

A picture that looks something like a map of the United States…one whole homogonous entity made up of numerous smaller entities…revealing a very strong but complicated market!

Some of the findings:

You don’t go to a non-profit and say, “I’m a great copywriter. I write killer copy.” You have to be a specialist to grow a thriving business. There is a significant difference between non-profits and fundraisers, and knowing the difference is fundamental to your career as a non-profit/fundraising copywriter. Non-profits split out into three groups: advocacy (caused-based organizations such as Greenpeace); charity (such as the Christian Children’s Fund); and political (Democratic National Committee). Copywriters can specialize by the kind of funding they help organizations raise, e.g., a government grants, giving from wills and estates, and capital campaigns (such as helping a hospital add a new wing). Some non-profit copywriters specialize by media: letters only, or grant writing only, or online only…direct mail, radio, and so on. You can get a lot of business just from your web site if you correctly optimize your keywords (according to your specialty). Creating an ezine is a particularly effective marketing tool for this market. Two of the biggest non-profits are universities and hospitals. (One could sub-niche into either of these huge markets.) Non-profit is a huge niche market and accounts for 2 percent of the Gross National Product. What’s more, it’s a growing market but it will need copywriters in the future even more than it does now.

That’s because, according to non-profit copywriter Alan Sharpe, the new generation did not grow up in a culture of giving, so its going to be more challenging for non-profits to gain the funds they need.

Says Alan: “…the parents of baby boomers are the last generation to give out of habit…my parents’ parents and your parents’ parents…they were basically raised to give…

“And that’s not true today. You’ve got 15-year-olds, 20-year-olds, 30-year-olds… You can approach a 20-year-old and ask them for a donation for Hurricane Katrina and they’ll say, ‘Well, how are you going to use it? How can I be sure? Can you email me photographs of my donation at work?’”

So as non-profits find it more and more challenging to collect funds, they will find talented freelance copywriters more valuable to their marketing initiatives.

Other finding on this niche include:

Survey evidence that copywriters can earn $100,000 per year and more…but that the majority earn much less The non-profit sector has doubled since the early ’90s, and according to non-profit guru Mal Warwick, “continues to grow faster than the economy.” 65 percent of surveyed non-profit copywriters believe non-profit will be a good niche for copywriters in the foreseeable future Only 23 percent of surveyed non-profit copywriters felt there was a high level of competition in the space

“ChrisNotes: The Truth about copywriting for non-profits” offers six months of research and analysis, 78 pages of survey data (16 questions posed to 54 participants), interviews with successful non-profit copywriters, including the “dean” of non-profit copywriting Jerry Huntsinger, and today’s reigning guru, Mal Warwick; and analysis and commentary by myself, copywriter’s coach Chris Marlow.

“ChrisNotes: The Truth about copywriting for non-profits” is designed to help freelance copywriters determine if non-profit is a good niche for them…one that will fill them up emotionally, financially, and perhaps even spiritually…or not.

A niching mistake can be a critical mistake, and can even destroy a fledgling career. It takes time and money to build a business. Knowing with certainty that your chosen niche is the right fit is the first step to business success.

Chris Marlow publishes a free newsletter for consultants who want to land the high quality, high value clients.
GetGreatClients.com

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I really love to write stories and hopefully a book someday. Do u have any good tips for me to writing a good story i kind of have some story lines right now.
Thank you for your help it really helps!

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Describe the difference between the genre of fantasy and the genre of science fiction.

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My current essay is a narrative and requires dialogue. What is the correct way to write dialogue and what are some important tips to writing dialogue. Thanks!

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A non-compete contract is an agreement signed by an employee or contractor where he/she agrees that they will not engage in certain employment within a certain geographic area for a certain period of time after they quit or are fired. A non-solicitation contract is an agreement signed by an employee or contractor where he/she agrees that they will not contact and/or solicit an employer’s customers and/or remaining employees for a certain period of time after they quit or are fired.

Both of these contracts can only be totally understood when you look at them from both the perspectives of the employer and the employee separately. Right now, I shall deal with the non-compete and non-solicitation agreements from teh employer’s point of view.

In 1987, the Michigan Legislature passed Section 4(a) of the Anti-Trust Reform Act, which declared that it is the public policy in the State of Michigan to enforce reasonable non-competition and non-solicitation provisions in employment contracts. Prior to this statute, non-compete and non-solicitation agreements were generally disfavored in the State of Michigan by Michigan courts. Judges viewed them as generally non-competitive and potentially as anti-trust violations in that they restricted free trade. Since 1987, Judges have been instructed by legislators to enforce reasonable non-compete agreements. Courts usually make decisions regarding the “reasonable” nature of these agreements in terms of geography, scope, duration, among other terms.

The most important thing for any employer to know is that they cannot simply have people sign these agreements for the sole purpose of stopping them from obtaining other employment, even with a direct competitor. It is well settled that the only concerns that merit a non-compete agreement are those of a legitimate business interest.

If the sole purpose of a non-compete agreement is to avoid ordinary competition, it is unreasonable and unenforceable because of its attack upon free-trade. If the agreement is ever challenged in court, the most important question, which will be posed from the Judge to the employer, is “What is the legitimate business purpose that is served by this non-compete agreement?”

So what is a legitimate business purpose? A legitimate business purpose can be any number of things ranging from:

1. Protecting legitimate trade secrets. This is information held by a company which is not generally known or available to the public, provides a strategic advantage in the market and is actively protected by the company;

2. Protecting confidential information. This is information which may not reach trade secret status but is still protected at a significant level by the company and which gives the company a competitive advantage. Confidential information might include company strategy information, internal communications concerning pricing or market strategy, long term plans of the company in the areas of marketing, pricing, deployment, development or other issues;

3. Protecting an investment in an employee or consultant in terms of special training or development. If a company sends an employee to special training, or provides internal training which represents a cost to the company, courts are often willing to protect that investment by enforcing non-compete contracts; and

4. Protecting other business interests such as loss of clients, good will, reputation, seeing that contracts with clients continue, and referral sources.

What is clear from court decisions is that non-compete agreements are more enforceable when the employee comes from higher up in the hierarchy of the company. This is because upper level employees are typically exposed to more confidential, trade secret, strategic and other information that gives a company a competitive advantage in the market place. Because the “lower level” employee is less likely to come in contact with important trade secrets and other strategic information, a court is less likley to enforce non-compete and non-solicitation terms for these employees.

It should also be noted that courts are very willing to enforce broad and comprehensive non-compete terms on company owners who sell their company to a new owner. This is often because courts recognize that part of the consideration of a company purchase is to preclude the prior owner from then directly competing against the new owner in the marketplace.

Other factors which affect a court’s willingness to enforce a non-compete include whether or not additional consideration was provided to the employee as part of the non-compete arrangement. While additional money is not required by courts in order to make non-competes enforceable, I typically advise companies who are very serious about their non-compete agreements to do something by way of additional consideration in order to increase the likelihood that the non-compete will be enforced.

If a former employee or consultant challenges a non-compete in court, the employer should be very proactive in providing the detail necessary in order to show the court that a legitimate business purpose is being protected. This is because this information will help the court define revised terms of the contract, as,following the 1987 statute, they are unlikely to totally strike the non-compete contract if it is found to be too broad in geographic area or time frame.

The same statute referenced above requires the court to, in effect, re-draft the non-compete to a scope, which is, in fact, reasonable in terms of scope, duration, and geographic region. While some employers draft extremely broad non-competes on the premise that the worst that can happen is that the court will re-draft the document to a more reasonable scope, I typically advise employers to avoid this approach. If your non-compete is ever attacked in court, you may draw the Judge’s ire if you have forced a clearly unreasonable non-compete onto an employee who had little or no choice but to sign. Employers who draft extremely broad and unreasonable non-compete provisions sometimes find themselves with less protection once the court has re-drafted the contract, then if they had simply taken a more reasonable approach on the front end.

Perhaps the most common question I receive from employers is whether they can force a current employee to sign a non-compete. The answer is that Michigan courts will typically enforce non-compete agreements signed by employees, even if the only consideration is continued employment. Thus, at any point during the employer/consultant relationship, an employer may request or even demand that an employee sign a non-compete agreement in order to keep their job.

One of the most important things for any employer to consider in developing a non-compete or non-solicitation program for their employee base is that they cannot selectively enforce those agreements once signed. One of the most common defenses by employees who have signed non-compete agreements is that the employer never enforced those contracts against the other employees who left. Any employer that is serious about its non-compete program, must be vigilant as employees leave the company and make sure that they are sending threat letters and taking judicial action if the contract provisions are being violated.

Some employers don’t feel comfortable in asking their employees to sign non-compete provisions and, quite honestly, some employees have the leverage to avoid signing them altogether. For this class of employers, I almost always recommend that they at least obtain a non-solicitation agreement, which will preclude an employee from raiding the company’s best remaining employees and customers if they should leave.

Enrico Schaefer is the founding attorney of Traverse Legal, PLC, a law firm specializing in non-compete, trade secret, confidentiality matters and also in minority shareholder rights litigation. To find out more about non-compete contracts and trade secret law, please visit Trade Secret Law Blog or Traverse Legal’s Michigan Non-Compete Enforcement Blog. For information concerning minority shareholder rights visit Shareholder Rights & Oppression Blog.

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There are almost as many genres of writing as there are authors.  For each author, there is a reason for writing.  This is true for traditional writing mediums (such as books) and new media like blogs as well.  Why authors write and what they choose to write about can be surprising and exciting.  One of the most exciting and boundless writing opportunities is in the area of science fiction.

There are many reasons to write a science fiction blog.  Perhaps the best reason is that the field is far from saturated, on the contrary there are few if any fantastic science fiction websites.  There is some free science fiction out there, but too many of them have bland commentary; they simply expound on what is currently the rage from Hollywood.  Unfortunately the media moguls in Hollywood have terrible judgment in this area.  Why they are ignoring great science fiction short stories from the past century?

Time travel offers a great topic for science fiction short stories.  Time machines, paradoxes, disasters, are all rich fields offering many unique stories.    But what makes a great time travel story?   It’s always about something you never expected such as a butterfly crushed on a boot, or a wife’s murderer who just happens to be a time traveling senator.  In one book messages sent back in time help prevent a global disaster caused by the startup of a new powerful atom smasher.  (Hopefully this is fiction).  What we need is a new time travel science fiction blog.

But aliens and robots truly capture our attention.   People scour the internet for either aliens or robots far more than for free science fiction or science fiction short stories.  Everybody wants a robot butler.  Everybody wants to know if alien abductions are science fact or science fiction.  Have alien robots visited the White House, has an alien ever been elected?  Now that would make a great science fiction blog post.

The time for science fiction is now.  Aspiring writers with a science fiction stories trapped in their heads should come forward and be heard.  People who have always been interested in becoming an author, but have never found the time to get started should start writing today.  There are still so many science fiction stories yet to be told.

To see an example of a science fiction writer that is rising up against mediocrity and striking out on his own, visit the science fiction blog of Dr. Sean O’Brien. His science fiction short stories about space and time travel appear on his blog at www.spacetimestories.com. His first novel will be ready by the end of 2008.

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