A press release is often your only chance to make a great first impression.
Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, long, inaccurate, pointless releases are the first to hit the newsroom wastebasket or a journalist’s “deleted” folder.
To make sure yours isn’t one of them, avoid these major mistakes:
–Failing to write a headline that explains what the story is about. Don’t try to be too cute or tease readers. Remember that journalists spend an average of five seconds reading a release before deciding whether to use it or toss it.
–Failing to write a sub-head. A sub-head communicates to journalists a little more of what the story is about and helps get your message across quicker.
–Writing press releases that are too long. Each release should be no longer than one printed page, or one computer screen of type. Remember, the purpose of a press release is to make a journalist pick up the phone and call you for a larger story.
–Failing to double-check all facts. Before you send a release, double-check everything. If your press release includes a telephone number, call the number to make sure it’s correct. If it includes a website address, send the release to yourself first and actually click on the link to make sure it takes readers to the correct page. Don’t rely on your computer’s spell-check. Have someone else proofread the release.
–Sending it too late. If you want publicity for an event in your own community, send releases to local newspapers and TV stations about three weeks before the event. If you want publicity in national magazines, however, you might have to send your information six months before the event because many magazines work several months ahead of the publication date. Make sure you know deadlines for every publication on your media contact list.
–Sending a press release that focuses on the company sending it, not on the reader. Instead of saying, “The Pacific Gas & Electric Company today issued eight tips for lower utility bills…” say “Homeowners struggling with high utility bills can cut heating costs by doing eight things to weather-proof their homes before cold weather hits.”
–Blatant commercialism. Avoid hackneyed words and phrases such as spectacular, incredible, the only one of its kind, breakthrough, cutting-edge, unique and state-of-the-art.
–Including industry lingo that no one understands except people in your industry.
–Failing to include information on where consumers can buy what you are selling.
–Omitting a contact name and phone number. At the top of the page in the left corner, let editors know who they can call if they have questions. Include day, evening and cell phone numbers. Remember that journalists work around the clock. Don’t offer a phone number where people work only from 9 to 5.
The purpose of a press release is to communicate the news as quickly as possible. The easier you can make a journalist’s job, the greater the chances that your news will be used.
Publicity expert Joan Stewart is co-author of the ebook “How to be a Kick-butt Publicity Hound.” Download a sample chapter at her website at www.publicityhound.com where you can also sign up for her ezine “The Publicity Hound’s Tips of the Week.” Contact her at jstewart@publicityhound.com or at 262-284-7451.
The human brain seems to hum along quite nicely, and without too much effort or complaint, thank you, just using established patterns and routine. However, learning expert and bestselling author Dr. Brian E. Walsh suggests that it can easily do so much better with novelty and random activity added to help build neuronal connections. “In school we had to memorize all sorts of stuff, good for training our young minds, but just memorizing poems, formulae, dates and suchlike wasn’t alone enough to enable us to appreciate literature, wonder at science, or gain historical perspective.”
We are not stuck with a static brain, nor are we necessarily stuck with a deteriorating brain. Neuroscientists have discovered within the past twenty years that an adult brain can regenerate brain cells. Asked about dementia, Walsh says that almost seventy percent of brain ageing is controllable, through mental and physical exercise, along with diet. American neuroscientist Dr. Steven Miller, from the Scientific Learning Corporation said, “The things you do, how much you write, what you do to challenge your brain, actually decrease the chances of age-related memory loss.”
In his “Unleashing Your Brilliance” book, Walsh maintains that curiosity is the key to quality learning. To grow, the human brain needs to be challenged. We’ve discovered most of what we know about how the brain learns in the past decade, including that the pleasure center of the brain responds strongly to the unexpected, and thus, that novelty can be a strategic tool for training the brain.
What does this have to do with reading fiction? Recent research at Baylor College of Medicine and Emory University has helped explain why some people crave the unexpected. Experiments have shown the brain’s reward pathways responds more strongly to unexpected than expected stimuli. This may help explain aspects of addictive behavior such as drug-taking and gambling, risky decision-making, participation in extreme sports, and yes, the joy of reading fiction. In learning new material, the brain is challenged. That’s a good thing because, of all our organs, the brain is the only one that will continue to grow and develop if properly nourished and stimulated. The more it is used, the better it becomes.
Walsh says that mental stimulations make brain cells generate new extensions, resulting in richer information processing. He explains, “Reading fiction, especially ranging across authors, pushes our boundaries as we vicariously experience fresh scenarios and identify with the characters. No wonder they call them novels.” Forcing us to create the scenes, the look of the characters, the smells, and the sounds, and prodding our emotions, reading fiction stimulates all of our senses and tweaks our brain. Reading does this so much more than does simply watching someone else’s interpretation on film or in a play.
Asked how this translates into the real world, Walsh says that it shows up in greater creativity, and adds “Smart business today looks for innovative thinkers, who can recognize changes in market patterns, who strive for better processes and procedures. Progressive companies seek leaders, not just followers.”
So, what’s the secret for keeping that brain active? Walsh’s advice? Stay curious, collaborate with others for different perspective, embrace chance opportunities, and push the boundaries.
Bestselling author and international speaker, Brian E. Walsh retired from a 30-year management career to return to formal study. Within four years he achieved his PhD. His book, “Unleashing Your Brilliance” is available at http://www.UnleashingBrilliance.com
Have you picked up a book to read and noticed a wall of text or a confusing order? Did it inspire you to read on? Or did it cause you to lose heart and put the book down?
The truth is poor organization is a turn off to most book readers. Chances are the author does not get a second chance. Not many will wade through sloppy book writing and organization to get to the real message.
Excellent book organization pulls your readers in for the read. Whether you are writing solutions for your clients in the work field or inspirational tips for the volunteers in a cause, your well organized words will work powerfully for you.
Ready to write a book your readers love to read? Start with this short checklist to translate your professionalism to more profits. Then write your ticket to success through a well organized book.
1. Write attention grabbing chapter titles. Do your chapter titles do their job? I mean do they help explain what’s in your book? Do they capture the interest, engage, or shock the senses of your potential reader. Chapter titles set the stage for your potential audience. They work to grab your potential reader by the collar and pull them in for the read.
2. Craft easily noticed headlines. Add magnetic pulling power and punch to every chapter that will help get your message read. Use your headlines to create excitement, anticipation and enthusiasm for more. Express the heart and passion of your message through your headlines.
3. Write body copy that aids readability. Aim for short sentences and paragraphs. Slash your sentences to under 15-17 words. Don’t bog your readers with complex sentences. Remember multiple phrases slow your reader’s comprehension. Make it easy. Get to the point fast.
4. Use sub-headings and bullets to further organize. Don’t forget to use your title writing skill for your chapter sub-headings. Even bullet points will have pulling power if they are developed correctly. Take every opportunity to keep leading your reader along with attention keeping sub-headings and bullets.
5. Insert graphics that explain not distract. Choose your graphics carefully. They must flow with the theme of your book. Make them further explain your topic. If you choose graphics poorly, they end up distracting your reader. Distracted readers may fall asleep and miss your important message.
6. Develop pull quotes that summarize. Use pull quotes sparingly but do use them. To make an important point in your chapter, put it in the pull quote. Many times your readers will read the pull quotes first. Then you get to emphasize the point again when they’re reading the regular part of the chapter.
7. Apply white space. Never make your book look like a wall of text. You will frighten lots of readers away and they may never read your message. Most readers start out as skimmers. Your job is to snag their attention with your well organized copy including white space and attention grabbing headlines throughout your book.
Are you ready to stamp pro on your self published book? Remember to write sizzling chapter titles, craft easily noticed headlines, write body copy that aids readability, use sub-headings to further organize, insert graphics that explain, develop pull quotes to summarize important points and don’t forget white space. Now go; write a book your readers will love to read and make us all proud!
Earma Brown, 12 year author and business owner
helps small business owners and writers who want to write their best book now! Earma mentors other writers and business professionals through her bi-weekly ezine “iScribe.” Send any email to iscribe@bookwritinghelp.com for free mini-course “Jumpstart Writing Your Book” or visit her at http://www.bookwritinghelp.com
We live in a highly competitive world where highly paid executives and business persons have easy access to trade, market, and consumer information. Unlike before, these executives and other employees are highly mobile, with the ability to easily move between firms, markets,and even competitors. The problem for the companies who operate within these markets is the danger that this mobility poses to their efforts to best their competition – a danger that can often be minimized through non-compete agreements. As of late, Michigan courts and the Michigan legislature have tried to deal with the realities of our 21rst century marketplace in dealing with the enforceability of non-compete agreements, and have expanded upon the rights of companies to utilize such agreements.
In Michigan, the validity of non-compete agreements is governed by section 4a of the Michigan Antitrust Reform Act, a statute passed by the Legislature in 1987, as well as the many cases interpreting that statute. Together, the statute and the case law set forth the parameters defining those agreements that are enforceable and those that are not. The statute seeks to strike a compromise between the protection of an employer’s competitive business interests and an employee’s right to earn a living. As such, courts interpreting non-compete agreements focus their analysis in four areas:
* The agreement must protect a company’s reasonable competitive business interest. Among the factors in determining whether the agreement protects a reasonable competitive business interest are the employee’s position in the company, compensation paid to that employee and the level and amount of specific competitive information acquired during employment, which may include such areas as trade secrets or special training conferred on the employee.
* The agreement must be reasonable as to the length of time the employee is prohibited from working in the line of business. Again, each case is ‘fact sepcific’ and numerous factors are analyzed in determine what is a reasonable length fort non-compete contract.
* The agreement must be reasonable as to the geographic area the employer seeks to prevent the employee from working in. While the employee’s immediate area of employment would most likely be upheld as a reasonable territorial restriction, wider restrictions require a greater showing that the agreement seeks to protect the employer’s reasonable competitive business interest.
* The agreement’s restrictions on the type of employment or line of business must be reasonable. Courts will look less favorably on deliberately vague, over-reaching or “blanket” agreements.
The enforcement of con-compete contracts in Michigan courts mainly occur on a case-by-case basis, with remedies that include the issuing of restraining orders or injunctions and the awarding of monetary damages.
To businesses who may be interested in utilizing non-compete agreements, it is important to note that even if one condition of a non-compete agreement is deemed unenforceable, it does not void the remainder of the agreement – leaving the rest of the contract valid and enforceable. Businesses of all types, especially those with multi-state operations, must also understand that the rules for non-compete agreements vary from state to state. What’s enforceable in Michigan may not be in one of our neighbor states. Moreover, in order to effectively face a dispute arising from a non-compete agreement, employers should not delay in acting on known breaches of such agreements. The longer an employer delays between the discovery of unlawful competition and pursuit of a legal remedy, the weaker becomes the employer’s request for injunctive relief.
Like any contract, non-compete agreements define the expectations of each party and are subject to negotiations, depending upon the bargaining strength of the parties. Employers should have legal counsel help draft these agreements to ensure that they meet the employer’s expectations and are enforceable. Employees, on the other hand, should review such agreements carefully to ensure that they understand the restrictions on future employment should they ever leave the company.
Also, be sure to remind those leaving your company of their legal obligations during any exit interview. In this way, employers will strike a favorable, yet serious business tone, while best ensuring that any non-compete agreement can be enforced, should the need arise. In an instance in which a breach is realized, a threat letter is usually the first step to ensure the parties abide by non-compete terms and avoid litigation.
Enrico Schaefer is the founding attorney of Traverse Legal, PLC, a law firm specializing in non-compete and non-solicitation agreements, trade secret, confidentiality matters and also in litigation regarding minority shareholder rights.
It can be on any time period in the history of the world! I’d rather something in more recent times if possible so that I could relate to my characters more. If you could please give some sort of story line that would be great!
One requirement:
i can’t chage history!
Also, I’d rather not write about something sad and/or gorry. I know that that’s what life is all about, but I’d rather avoid such a story. Something more optimistic with a good conflict. Thanks!
it’s supposed to be a story that technically could’ve happened. like a conflict between a father and son over the son’s joining the army for the american revolution. that one is really typical but something to that effect!
Whether you are an internet marketer, and entertainment writer, or simply looking to put some good copy into the world, you’ll find that there are a number of situations where you want to make sure that your articles shine! Writing articles is a great way to get attention online and off, but if you are looking for ways to make sure that your articles stand out, there are a few things that you should keep in mind. Remember that no one is knowing how to write well, and that these tips are perfect no matter what kind of article that you are writing.
1. Know your stuff.
When you write articles, you’ll find that you are establishing yourself as an expert. Whether you mean to or not, you are saying that you are authority on the matter at hand and that people should trust your word. Because of that, it is vital that you do not put in erroneous information and that you should always double check your sources. Making a mistake like this can come back to haunt you, especially if people go on to attribute a certain mistake to you!
2. Know your market
Who are you writing for? When you think about any kind of writing at all, you need to think about your audience and you need to keep in mind how you talk to them. For instance, if you are writing for retirees, there is a good chance that you would be writing in a different style than if you were writing for teens. Keep your audience in mind and remember that you should always think about how to please them and how to get their attention.
3. Get personal
The more that your reader can empathize with you and really feel what you are doing, the more he or she will want to keep reading. Think about how you will draw your reader in, and think about what they are looking for. The more that you can let them infer that you are “just like them” and that you have a great deal in common, the more they will stick around to hear what it is you have to say.
4. Don’t over-commercialize
If you are writing an article to promote a good or a service, you’ll find that you still need to make sure that you are coming at your article from a very informative standpoint. If your audience feels that you are simply selling them something, rather than giving them valuable information, they won’t take you seriously at all. Leave the mention of your product or link to your website to the end, and take some time to think about what you are really trying to do.
5. Find good article submission directories
When you are looking to make sure that your article gets put up in a way that will make it findable, take some time to look at the article submission directories. You can put your article in more than one, but take the time to consider where you post it and why!
To get more tips on effective article writing and to get free content for your website or blogs, please visit http://www.articlefinder.org
One of the challenges an editor must face is polishing the work of an author without erasing too much of that author’s style. If you follow a particular novelist, you might notice over time particular quirks to dialog and narrative that shape the author’s unique voice, little things inspired to endear readers over time. It may be a method of relaying a specific dialect, a favorite phrase used in more than one book, or even a mechanic style one doesn’t often see in certain genres.
Fantasy authors, for example, may feature characters that communicate by thought. To enhance this phenomenon to the reader, use of italics denotes what is being thought, rather than said. Some authors may take this device and imprint a unique style by adding asterisks or other characters to further emphasize the story. Other books may use different fonts to express and highlight different aspect of their tales as well.
An author should be unique in writing style, and should possess a voice that attracts readers and inspires them to want to seek out books that mimic yours, rather than leave them guessing for whom you take after. That said, there are a number of tics that readers (and editors) may find more annoying than amusing. In the spirit of previous articles on the subject of style, I hereby submit three more personal nitpicks of mine: devices and phrases I have seen in bestsellers and small press offerings. The following are not necessarily incorrect or improper, but may cause distraction if overused in a manuscript. Grab a pen and proceed with caution.
1) There was no other word for it.
I can’t tell you how many times I have suggested in edits that authors strike this sentence from their works. It is common narrative, used mainly to emphasize shock or surprise as felt by a character.
When Brian pulled the gun on her, Darlene was flabbergasted. There was no other word for it.
You think so? What about shocked, galled, puzzled, speechless, amazed, surprised, or bewildered? A quick search in the Thesaurus may produce more suitable words to describe how Darlene is feeling, standing there at the end of a gun, wondering if her life is about to end. Quite personally, were I in Darlene’s situation, one other word would come to mind…it’s about four letters long!
Is this phrase used incorrectly? Not really. Taking the scene from Darlene’s point of view, there could be no other words to say. Having a gun pointed at your face doesn’t necessarily inspire anything verbose outside of screaming in fear or gasping for breath. Is the phrase necessary? Not really. As a matter of personal opinion, tacking on “there was no other word for it” seems rather superfluous in this situation. If there is no other word to describe what Darlene is feeling, why not leave the scene at flabbergasted? Why add on dressing to an already tense scene, when brevity better evokes a sense of doom?
When Brian pulled the gun on her, Darlene was flabbergasted. She grasped the doorknob for support and pressed a hand to her chest to keep her heart from bursting. “What are you doing?” she finally cried.
Continue with the action of the scene without unnecessary words getting in the way, and keep Darlene alert in front of that gun.
2) Heads-a-hoppin’
When I send manuscripts for evaluation, one thing I ask readers to look for is concise differentiation of point of view. Are scenes constructed in a manner that one point of view is presented clearly? Otherwise, does the narrative appear too jumbled with too many voices shouting to heard over the others?
In fiction, third person point of view is easily the more popular style – over first-person, where the story is told entirely by one character, either a lead (e.g. Janet Evanovich’s Stephanie Plum) or an observer of the leads (e.g. Fitzgerald’s Nick Carraway, who tells the story of Gatsby and Daisy), and the rarely used second person (see Bright Lights, Big City for an oft-used example). Within the third person point of view are two distinctive styles: limited, which presents the story told from the perspective of a character based only on what he/she knows, and omniscient, where the character’s perspective of things is broader. In the case of omniscient point of view, the narrative might not even be told from the perspective of an active character, but an outsider watching and sensing everything that happens.
In a book written in the third person limited point of view, the perspective does not have to be limited to one character. In romance especially, point of view may switch from the hero to the heroine at various intervals. In mainstream fiction, perspective may expand to a number of core characters. Other books, especially cozy mysteries, limited the perspective to that of the sleuth, while a more intense thriller may also get into the head of a criminal.
However you decide to tell your story, it is strongly recommended to keep the perspective limited to one point of view within a distinguishable scene. In other words, avoid the device known as “head-hopping,” where point of view changes so swiftly within a passage that the reader might not know who is thinking what. While telling a story from different points of view is acceptable, it is suggested to make the shifts obvious so the reader can keep track. Head-hopping can be distracting to readers, and especially to editors who might decide the manuscript is too muddled to fix in a reasonable amount of time.
3) Dot-dot-dot
And now…we come to a device overused more than the comma…the ellipsis. Yes, there is actually a name for the “dot-dot-dot” that follows a trailed away thought, a break in conversation, or a tease into a sudden action. Used properly, the ellipsis indicates an omission of words; for example, if you have ever seen a movie ad where Roger Ebert proclaims American Pie is “The best film…of the year,” there is a good chance the film’s PR people are spinning critics words and exaggerating praise. For all we know, Ebert really said, “The best film to walk out of when you’re sick. Lord of the Rings is the best film of the year.”
In fiction, I often see ellipses unnecessarily used, whether to enhance a character’s flighty thought or conflict, or merely to make the prose more dramatic. In truth, words are better at doing that, and I would strongly advise any author who wishes to overdress his fiction in dots, dashes, and other superfluous characters to think twice. Stay to an active voice and let your sentences flow.
Take this advice as you will. As writers, you are the most comfortable with your style, but as you submit to editors and publishers they may not find that same level of ease you enjoy. Be judicious with punctuation and other devices, and tighten that manuscript for a future sale.
Kathryn Lively offers book marketing tips to authors, and writes for CINIVA, Virginia Beach website design.
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