I love the internet. Within a short 10 year span
the internet has changed the whole way we can
communicate with each other. For someone like me
who thrives on communication, I love it.

If you are a small business owner, having a good
website to market your business is essential.
If you are like me, when you want to hire someone
you go to their website and have a look. In one
short moment you either read on or click off.
It’s that fast!

Your website has to be sharp, speak to your
potential customer, and have an easy way for
someone to give you their e-mail address. The
common way is to offer a free downloadable
special report.

I have heard my clients say, ” why should I give
away all my secrets or tools for free?”
My answer: Marketing is all about giving.

Opening your heart and giving, is what helps
people to get to know you, trust you, and like
you. Your free report needs to speak spot on to
your customer’s wants and needs.

I worked with a naturopath recently who specializes
in children. Her special report was titled, 10 Easy Ways to
Get Your Child to Eat Healthy Foods. When she
added that report to her website her sign-ups
quadrupled. And as a result of that, her new
patients also increased because people trusted
her.

Here are a few tips for writing a good, free special
report.

1. Know who your ideal customer is. You cannot
write something for everyone. Your report needs
to be focused toward your niche market.

2. Know what problem. issue, or concern your
ideal customer is facing. What do they need help
with? No one will trade their e-mail address
for a report unless it is really good.

3. Find a way to get people involved. Offer an
exercise or ask questions they can ponder. An
interactive report is much stronger than an
article. It will be more fun for the reader and
will help build the relationship as well.

If you feel you are not a good writer this is not
an obstacle. Jot down your ideas the best you
can and then hire a copywriter or editor. I
guarantee it will pay for itself. And oh yeah-
and have a look at their website before you hire
them.

Author: Kaya Singer
Article Source: EzineArticles.com
Provided by: Canada duty tariff