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BrandPrinciples.com provides business intelligence market research reports pertaining to various industries, today announced the release of their new market research report on titled “Indian Non-Alcoholic Drinks Forecast to 2012″.
According to the research report, the Indian non-alcoholic drinks market was estimated at around Rs. 216 Billion in 2008 and is forecast to grow at a CAGR of around 15% during 2009-2012. The report covers various factors driving the growth of non-alcoholic drinks market in India.
India has witnessed radical shift in consumption of non-alcoholic drinks over the recent past. Fast expanding middle class population that is currently around 350 Million, increased urbanization and rising disposable income are some of the major reasons contributing to this change. Besides this, growing health consciousness among India’s young population has brought about a revolution in the Indian non-alcoholic drinks market. It has been seen that cola sales have fallen dramatically due to rising health concerns and this seems to have benefited the country’s non-carbonated drinks market such as energy drinks and juices.
There is a greater awareness of the ‘functional’ benefits of health beverages and a greater willingness to pay a premium for such beverages. With these strong drivers of growth, it is not surprising that the beverage industry in India has begun responding with products that are marketed clearly on a health and wellness platform.
The segment level analysis shows that the highest growth will be seen in the fruit/vegetable juice market, which is forecast to growth at a CAGR of around 30% in value terms during 2009-2012. It will be closely followed by the energy drinks segment at a CAGR of around 29% during the same period. There is a greater awareness of the ‘functional’ benefits of health beverages and a greater willingness to pay a premium for such beverages. With these strong drivers of growth, it is not surprising that the beverage industry in India has begun responding with products that are marketed clearly on a health and wellness platform.
“Indian Non-Alcoholic Drinks Forecast to 2012″ provides detailed study on the non-alcoholic drinks market in the country. For the purpose of this report, non-alcoholic drinks are classified into carbonated and non-carbonated drinks.
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Non-alcoholic drinks have emerged as one of the most dynamic segments of the beverages industry in Brazil. Rapid product development, rising consumer awareness, busier lifestyle and growing health concerns have been fueling the demand of non-alcoholic drinks in Brazil since the past few years. Juices, energy and isotonic drinks, and mineral water are the most preferred choices among the non-alcoholic beverages segment. ( http://www.bharatbook.com/Market-Research-Reports/Non-Alcoholic-Drinks-Market-Opportunities-Brazil.html )
Unlike carbonated drinks segment, that is experiencing a slowdown in sales, health and energy drinks segment has been growing strongly in the Latin American country. Driven by changing consumer behavior and other factors, the health and energy drinks market can be viewed as the most promising segment of non-alcoholic beverages industry in the country, says “Non-Alcoholic Drinks Market: Opportunities Brazil”, our new research study. This report provides an in depth analysis of the non-alcoholic beverages market in Brazil. Segment-wise market trends and analysis given in the report will help the client to identify potential segments in the overall market. The past, current and future outlook on various product segments will help in analyzing the consumption and sales scenario.
The future outlook of the industry is not determined using any econometric or statistical model or evaluation, rather, it depends upon the past and the current market trends. The changing consumer preferences and behavior, and market trends have been thoroughly evaluated while identifying the future direction of the market.
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