Someone had to name something that wasnt true first and everything that was true came second hence the non. Is that wierd or what?
Why do people buy non-fiction books? Most readers buy books to solve problems or help with fulfilling a need. For example, when I started speaking for a fee I went out and bought a couple of popular books about speaking. Browsing in the bookstore, I was attracted to Lilyan Wilder’s book “7 Steps to Fearless Speaking” I read the back cover. I noticed she could help with 7 easy steps. I skimmed the table of contents, read a few lines and immediately liked her easy to read style. It went in my purchase basket.
Because I wanted to hear from several authorities on the subject, I picked up another book by Nido R. Qubein, “How to Be a Great Communicator: In Person on Paper, and on the Podium.” His cover design was white with clean lines and a personable picture of him on the front. His style of writing was not as easy to read but it still went in my purchase basket as well. Which brings us back to my original point; people buy non-fiction books to solve problems. To identify your targeted market, pinpoint a problem they have and the solution of course.
Problems come in all shapes and sizes. Usually a general category problem applies to all types of markets.
HOBBIES. Is your tennis game, golf game, bridge game as good as you’d like? Are you considering taking up horse-back riding? Want to improve your computer skills? What ever the case may be, your desire to improve or change your level of performance is considered the problem.
HEALTH. The first thing you do when your doctor diagnose your cholesterol is high and you need to lose 20 pounds. You go look for a book that will walk you through step by step to lose weight or lower cholesterol. You turn to someone that has solved the problem to learn from their experience.
MENTAL STATE. Are you feeling stressful about the economy? Are you noticing unexplained physical symptoms possibly related to stress? Once again, you have a problem and you are looking for a solution in book form. Someone who has outlined easy steps or ways to de-stress in our society.
PERSONAL FINANCE. Worried about lay-offs, down-sizing, retirement? Books that offer financial solutions to economic problems during shaky times are guaranteed to succeed.
MARKETING. We live in a competitive society. Small business owners and managers everywhere need a growing database of customers and clients. Therefore, they seek out how to books that offers solutions on improving their advertising copy, improving their business image or their website.
Each of the problem categories describes a problem and a need for a solution. The main goal of your marketing plan is to identify the problem your book solves and then present the solution. The more intense the problem and the easier you can make your solution, the more readers will seek out your book.
Your task becomes to re-structure your knowledge into bite-size reader solutions. Appeal to the masses, by letting them know what’s in it for them and how easy the solution is with your book. For example, let’s consider the book title I mentioned earlier about speaking. The title could have been: “How to Overcome Your Fear of Speaking” instead of “7 Steps to Fearless Speaking” The latter is more appealing because it alludes to only 7 steps to my solution.
Don’t put it off any longer. If you wait, you can be this time next year without fulfilling your dream of writing a successful book. You have the solution. Now write it down. While you’re at use the tips above and write a book that sells well. Make it different. Make it count. Make it yours.
Earma Brown, 11 year author and business owner
helps small business owners and writers who want to write their best book now! Earma mentors other writers and business professionals through her bi-monthly ezine “iScribe.” Send any email to iscribe@bookwritinghelp.com for free 7 lesson mini-course “Jumpstart Writing Your Book” or visit her at http://www.bookwritinghelp.com
So you think you have a really cool idea for your first novel but don’t know where to begin with the writing?
Ok, here’s a question. Is your novel going to be a mainstream novel or a category novel? What’s a category novel, well it’s one that fits into in a category such as romance, science fiction, historical, crime saga, suspense, you get the idea.
A mainstream novel has a unique style and theme. These are books that cannot be put into any category. They are difficult to write, and even more difficult to sell. They are the type of novel we call literary – the type that wins the Booker prize.
Before you start your writing journey, do read lots of books including novels that have been published recently in your chosen area. Choose the publishing houses that are printing work like yours. You can send for guidelines and their current catalogue. The length of the book will depend on the category. If you want to write light romances, you’ll find these vary from 50,000 to about 55,000 words. Historical romances and sagas are often 100,000 words or more.
Have an idea of the sort of reader who will purchase your novel. Make sure that each chapter in your book has a hook. So this is a paragraph that raises a question in a reader’s mind, and one that can be answered only by reading further.
Your novel must have a character with a problem, and that difficulty should be presented from the start. If it helps, write out your story on a sheet of paper on on a spreadsheet. If this is your first bookit is best to use a background that is familiar to you.
PLANNING AND PLOTTING
Don’t rush into your writing. It is essential that you write regularly or you are in danger of losing the thread of your novel. Plot comes from characters, but remember that plot and character must fit perfectly together.
Don’t forget, every incident in your plot – like every word in the narrative, should be there for a purpose.
A novel should start with a problem at the beginning of your story. Make sure your plot has that ’X'factor – make it different. Somehow make the publisher want to buy it! Most of all enjoy writing and following these tips.
John (Tim) Mitchell trained as a journalist at the University For the Creative Arts (Farnham) after spending two years at the Arts Institute at Bournemouth specialising in audio-visual production.
After a brief spell freelancing in radio and print journalism, Tim went onto work for the UK Central Government’s Defra and Veterinary Laboratories Agency (VLA) in marketing/communications before working for RedRok Media
RedRok Media
Creative writing is all about playing around with words on any given subject. It allows you to let your imagination run wild. Those of you thinking of writing your first novel tend to have that one vital ingredient required, an active imagination. It is through the power of that imagination that your first novel will be created.
More often than not when thinking of creative writing, we tend to believe itâ??s only for certain people when really anyone can do it. Itâ??s a great release for your passions and thoughts, giving you an ideal opportunity to put down all that musing. Creative writing is about committing to paper whatever you want, in the way you want to do it. The challenge of actually doing this, however, can be overwhelming to most people yet, if thatâ??s all there is to it, then why donâ??t more people do it? The challenge of writing your first novel doesnâ??t have to be as daunting as it may seem.
IDEAS:
Use your local library and study all the different writing styles offered in short stories for inspiration and ideas.
Is there a chapter in your life you could use as a base for a short story? Remember that only you know itâ??s from your experience so you can expand as much or as little as you want; itâ??s your story.
Try this popular writing exercise. Get out a dictionary and, with your eyes closed, randomly pick out half a dozen words. With a timer set to, say, a quarter of an hour, freewrite on each chosen word and try to incorporate the said word within the first paragraph.
Pick up a ladiesâ?? magazine, open up at any page and again freewrite for fifteen minutes on the main photograph or picture on view.
As a writer, you will need to be able set down all emotions and feelings. The seven deadly sins are:
GREED -Â strong and selfish desire for possessions, wealth or power.
LUST -Â a passionate desire for something
ENVY – discontented longing aroused by someone elseâ??s possessions, quality or look
GLUTTONY – the habit or fact of eating excessively
WRATH – extreme anger
SLOTH – reluctance to work or make an effort; laziness
Each one of these words is fantastic to write about and can offer a multitude of dimensions to explore. Create a short story about each one, making it as long or short as your imagination allows.
Are you close to Writing Your First Novel? To learn more about an excellent writing software aimed at giving would-be authors the incentive and know-how to succeed then please visit my site http://www.writingyourfirstnovel.com/writing-your-first-novel
Nearly everyone over 30 years old sees wrinkles, loose skin and other signs of facial aging staring back at them in the mirror. Many would like to have a fresher younger looking face but no one wants to have plastic surgery. In recent years technological advances such as Botox®, Restylane®, Radiesse®, and new Lasers, IPL and skin tightening machines like Thermage®, Titan®, LuxIR®, and Aluma®, have improved the plastic surgeons ability to rejuvenate the face non-surgically, but none have been able to deliver the often promised “non-surgical face-lift.” The best results have achieved about a 30 % tightening of the facial skin. Dramatic results have been achieved in “wrinkle removal” when proper techniques have been applied, but true lifting or tightening of the facial skin has been modest at best
The new LaserLyte Liftâ?¢ promises to achieve a much more significant rejuvenation and lifting of the face with a new non-surgical multi-modality technique three phase procedure which not only tightens the facial skin but also removes wrinkles and other aging changes on the surface of the skinâ??all achieved non-surgically with minimal or no down time.
This new non-surgical high tech procedure is based on the theory that all of the skin layers must be treated and rejuvenated to accomplish true facial rejuvenation and is based on the principles of the 6-step facial rejuvenation program® outlined in my book “Save Your Face-The Revolutionary 6-Step Facial Rejuvenation Program.
The important changes in the facial skin which lead to an aged appearance occur predominantly in 3 layers-the epidermis or outer layer that you see in the mirror, and two deeper layers-the superficial and the deep dermisâ??the pink part of your skin you see when you scrape your knee.
As we age, the sun’s UV rays, and other age related factors damage all 3 layers of the skin. We see these changes in the form of wrinkles, brown spots and dry skin-changes in the Epidermis or outer layer. However the major changes causing wrinkles and sagging skin is damage to the 2 deeper layers of the dermis.
The result of aging changes in both layers of the dermis is the loss of collagen. Collagen plumps the skin and gives the skin its tone and elasticity. When we lose collagen from the dermis the skin loses volume and becomes wrinkled-the same way a plum turns into a prune when it loses water after drying. In addition when we lose collagen we lose elasticity, the skin does not snap back when we pull on it and release it, and the skin sags.
The key to non-surgical facial rejuvenation or a non-surgical face-lift is to remove the superficial aging changes form the superficial epidermis and restore new collagen and thus volume and elasticity to both the superficial and deep layers of the dermis
Contemporary non-surgical methods such as laser, IPL, Radiofrequency (Aluma®, Thermage®), and Infrared (LuxIR®, Titan®,) energies are capable of treating the surface of the skin and the deep dermis, but do not treat the middle layer of the dermis and thus cannot achieve complete non-surgical rejuvenation or a non-surgical face-lift.
New technology has finally enabled us to treat the middle skin layer-the upper dermis and stimulate new collagen regeneration in this layer using a 1540 fractionated erbium laser made by Palomar, with minimal or no down time. Thus we are now able to treat all three skin layers affected by aging, removing surface irregularities such as wrinkles, brown spots, and dry skin, and restoring collagen and thus plumping volume and elasticity to the middle and deep skin layers.
Thus we can achieve a true non-surgical facial rejuvenation or non-surgical face-lift for the first time addressing all three layers of the aged skin.
This procedure is called the LaserLyte Liftâ?¢ because Laser and other forms of light (lyte) energy are used to treat the three skin layers. The procedure takes time, as it requires multiple treatments scheduled several weeks apart over a time course of several months. However the results are striking-you can see them and believe themâ??you don’t have to try to convince yourself that they are there as you have with so many “miracle wrinkle cures” you have tried in the past.
The LaserLyte Liftâ?¢ involves three treatment protocols or phases.
Phase I begins with the important first 2 steps of the 6-step program®, deep exfoliation and stimulation of new collagen growth near the surface of the skin. This phase removes wrinkles, brown spots and restores the skins shiny glow. This is the LaserLyte Peel® achieved with the Lumenis Active Fx laser. This peel is performed with a topical skin anesthetic, takes 25 minutes, and leaves you pink for 4-5 days. Some people only need one peel others may need 2 or 3.These peels are scheduled 6-8 weeks apart.
Phase II-which is painless and involves no down time begins about 4weeks after your first LaserLyte Peel and is the start of your skin tightening regimen through stimulation of new collagen growth in the deep dermal layer by the application of Infrared or other energy which penetrates through the epidermis and superficial dermis to the deep dermis, to restore collagen and elasticity and tighten the facial skin. Treatments are spaced 4 weeks apart and at least 4 sessions are required.
The start of Phase III, mid dermal collagen stimulation, which involves no pain and minimal pinkness for a few hours only, using the 1540 or similar effective wavelength starts at a variable timetable depending on how many LaserLyte Peels you need. If you only need one peel Phase 3 can begin as early as 2-3 months and be alternated with Phase 2 at 2-week intervals. If you need 3 LaserLyte Peels then Phase 3 will not begin until 5-6 months.
While the LaserLyte Liftâ?¢ takes time it is the only method of facial rejuvenation to actively treat all three layers of the skin and thus the only method to achieve effective facial rejuvenation non-surgically. In fact, the LaserLyte Liftâ?¢ achieves more thorough facial rejuvenation than a surgical face-lift. A surgical face-lift only tightens the skin, after a surgical face-lift you have tight “old” skin. The LaserLyte Liftâ?¢ renews and rejuvenates all three skin layers, thus when you are finished your face truly looks younger, and remember, you are avoiding surgery and its dangers and discomfort. More importantly you are achieving true facial rejuvenation with wrinkle removal and new collagen, which plumps and tightens your skin to a truly youthful appearance.
As technology advances we undoubtedly will be able to achieve results is less time. However at present the LaserLyte Lift is the only method for rejuvenation of all three skin layers and it takes several months to achieve a good result.
For some people with very severe aging plastic surgery will be the best option, either in the form of a face-lift or laser resurfacing or both.
But for the vast majority of my patients who I see daily in my practice the LaserLyte Liftâ?¢ is an excellent way to achieve true facial rejuvenation without surgery a real “non-surgical” face-lift, with results you can see. No face cream, diet, laser, IPL, or other technology alone can achieve as good a result.
If you start before you have severe aging changes you will likely never need to have a face-lift.
Dr Brooke R. Seckel, Asst. Professor of Surgery at Harvard Medical School was recently named a Top Doctor in Boston by Boston Magazine. He is also listed as one of the Best Doctors in America. Dr Seckel is an internationally recognized expert in Plastic Surgery. Dr Seckel’s office is in Boston at 617-262-2208 or at http://saveyourface.com/
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