Currently viewing the tag: "NonProfit"
Adobe has announced the release of Adobe® Creative Suite® 4 series of software products at specially discounted prices for qualified IRS 501c3 Non-Profit organizations. Adobe Creative Suite 4 products are new, improved, and are now shipping. The new Adobe CS4 series of software titles are designed to improve efficiency and creativity, and to streamline your organizationâ??s workflow.
Qualified IRS 501c3 Non-Profit organizations can now order Adobe CS4 software licenses at low non-profit discounts under the Adobe TLP Licensing program for Non-Profit organizations. Discounts are available on all Adobe products â?? with discounts ranging as high as 75% from commercial SRPâ??s.
Adobe Creative Suite 4 Design Standard for Non-Profit is the essential toolkit for print design and production. Help your organization use new tools and efficiencies for delivering ideas in print with confidence. Easily express ideas using full new versions of your favorite Adobe tools in a comprehensive design environment. Adobe Creative Suite 4 Design Standard for Non-Profit helps you deliver breathtaking images, sophisticated graphics, exquisite typography, and precise layouts that print reliably. The new Adobe Creative Suite 4 Design Standard includes Adobe InDesign CS4, Adobe Photoshop CS4, Adobe Illustrator CS4, and Adobe Acrobat 9 Professional.
Adobe Creative Suite 4 Design Premium for Non-Profit is the ultimate designerâ??s toolkit. This incredible bundle of software helps non-profit organizations create rich, compelling content to help achieve results efficiently. Now turn ideas into reality by using new animation, video and 3D design tools within a comprehensive, integrated design environment. Adobe Creative Suite 4 Design Premium for Non-Profit allows simpler ways of working to let you do more in less time. Adobe Creative Suite 4 Design Premium now includes Adobe InDesign CS4, Adobe Photoshop CS4 Extended, Adobe Illustrator CS4, Adobe Flash CS4 Professional, Adobe Dreamweaver CS4, Adobe Fireworks CS4, and Adobe Acrobat 9 Professional.
Adobe Creative Suite 4 Web Premium for Non-Profit includes all the tools a non-profit organization requires to design and manage web content and more. Create a full range of digital experiences, including interactive websites, applications, user interfaces, presentations, and mobile device content, using Adobe Creative Suite 4 Web Premium software for Non-profit organizations. Adobe Creative Suite 4 Web Premium for Non-Profit includes Adobe Dreamweaver CS4, Adobe Flash CS4 Professional, Adobe Photoshop CS4 Extended, Adobe Illustrator CS4, Adobe Fireworks CS4, Adobe Acrobat 9 Pro, Adobe Soundbooth CS4, Adobe Contribute CS4.
Adobe Creative Suite 4 Production Premium for Non-Profit is a must-have solution for non-profit organizations who need to create video, audio, and interactive media â?? on air, online, on device, and on deadline. Now non-profits can easily output final projects to multiple formats for viewing on film, on air, online, and on device. Adobe Creative Suite 4 Production Premium for non-profit includes Adobe After Effects CS4, Adobe Premiere Pro CS4, Adobe Photoshop CS4 Extended, Adobe Flash CS4 Professional, Adobe Illustrator CS4, Adobe Soundbooth CS4, Adobe OnLocation CS4, and Adobe Encore CS4.
Qualified Non-Profit Organizations can purchase Adobe Non-Profit software licenses through Genesis Technologies Inc. Schools, Faculty, Students, and Staff of K-12 schools, colleges, or universities can also receive significant discounts on Adobe CS4 software through Genesis Technologies. Visit <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=â?http://www.genesis-technologies.com/adobe_np.aspâ?> http://www.genesis-technologies.com/adobe_np.asp</a> to view the full list of Adobe software available to non-profit organizations.Â
Genesis Technologies offers academic discounts on software for students, faculty, and staff of K-12 schools, community colleges, and universities. We also offer software discounts to 501(c)3 non-profit organizations. Visit www.genesis-technologies.com for more information!
The use of social networking by non-profits is not particularly new. For as long as social networking sites, like Facebook, have been popular, non-profits have been utilizing these models to disseminate message. The typical model involves non-profit organizations teaming with a social networking site in order to share the message of need and to convince their audience to lend support. Social networks give non-profits a number of tools including blogs, messaging, and petitions that allow information to be shared more easily and efficiently. Essentially, social networking sites can help non-profit organizations to create a forum to discuss various issues, to gain support from a wider audience, and to conduct more effective internet-based outreach.
Social Networking and Non-Profit Organizations
Let’s first discuss a brief definition of social networking. In the simplest possible terms, social networks provide an environment where people can connect and share information. The most popular social networks are open to a vast audience because they offer features that anybody can enjoy: you can share pictures, videos, or messages; reconnect with old friends; and even meet new friends. However, as social networks have become more popular the model has changed to a certain degree. Initially, Facebook was designed as a site where college students could meet and interact but it has developed into a major world player in the business of social networking. Nevertheless, there seems to be a return to simpler social networking models that provided a focused service to the users. As such, non-profit societies can benefit from these networks because they provide a means through which like-minded individuals with similar goals or aspirations can connect. The bottom line is that social networking is a platform for non-profits to reach their target audience. They can replace traditional mail or advertising campaigns as inherent in social networks is not only a meeting place but a message delivery system and a system for reaching a larger audience as well. Members of your social network share information with each other, disseminate important messages, and invite new members into the fold. Therefore, social networking is a powerful tool for expressing your core values and for attracting greater support.
Current Examples
While many of the benefits of social networking for non-profit organizations have yet to be seen, there are a number of current examples where non-profit organizations are putting social networking to work. Leveraging social network to accomplish real goals is something of a departure from the typical model which limits social networking as an entertainment tool. Nevertheless, social networks can be used by non-profits to increase their visibility, accomplish their core goals (like helping individuals find jobs or raising money for animal shelters), and also to increase awareness about major issues.
Social networks can be used in one of two ways by non-profit organizations. First, you can rely on already existing networks, like Facebook or Myspace, where you can start a group or petition and encourage new members to join. A non-profit organization that attempts to find good homes for animals might, for example, post pictures of these animals on Flickr in an attempt to gain the support of Flickr users. Likewise, a non-profit organization looking to stimulate support for their goals might use Facebook to organize an open event that invites individuals to come and learn about said goals. As you can see, online communities provide a powerful method for networking so it is easier than ever to find people who share similar values and want to achieve the same goals.
On the other hand, non-profit organizations can also invest in the development of their own social networking site. At the moment, there are already a few of these sites that attempt to connect people in a more focused environment. Instead of relying on an already existing social networking platform, creating your own gives you the opportunity to shape all the information that is shared between users. In addition, users of a focused social networking site are already motivated to give support and to attract new members who are likewise motivated. In the case of social networking site developed specifically for the needs of the non-profit organization, the site can be designed to share very specific information about events, donations, or services that are directly related to your organization.
The Challenges of Social Networks
Despite their benefits, there are still a number of challenges to social networking. While you can organize individuals and information with social networks, many non-profit organizations do not have the resources to develop focused sites. Similarly, these organizations may not have the resources to even learn the ins-and-outs of existing options. Moreover, social networking sites do not guarantee that your message will be received or that your audience will grow. Some work needs to go into building a representative client base that can achieve the kind of self-growth of which social networks are famous.
Still, dedicated or focused social networks will have a unique user base that can easily include all potential volunteers, donors, and supporters. The first step is building a small, dedicated audience that will be likely to want to share their message. Whatever tools or benefits come from social networks, it is clear that they will play a major role not only for non-profit organizations but other business and social communities as well.
Moonrise Productions is a custom web design company specializing in custom web development and design. Whether you’re in San Francisco, New York or you need social network web design ? we’re here to help and we have the team to do it right.
Since 2003 I’ve helped many new copywriters select the niche that’s right for them, and those niches have been strong and varied.
Nutraceuticals is big, and so is financial; technology is popular, as well the technology sub-niches of software, hardware, and to a much lesser degree, telecom.
In addition to the more obvious markets I have copywriters specializing in the human potential industry, the seniors market, marketing communications (marcom), publishing, the government, white papers, veterinary, insurance, global markets, and more.
As a niching expert, I know there are dozens of niches open to the freelance copywriter, but the one that has continually stumped me…the one I haven’t been able to safely recommend…is non-profit.
Although I’ve written for non-profit a number of times throughout my agency and freelance career, the pay was paltry (or none), and few of my colleagues had much to say about the niche.
Yet there are those who sing its praises. And many copywriters are drawn to the niche, energized by the idea of doing good and getting paid for it.
After four years it had become apparent to me that the only way I’d be able to recommend this niche, or not, was to do a formal study. So I did.
I wanted to answer some basic questions:
Can you really earn six figures or more in this niche? If so, how long will it take? What recommendations would those working in the niche pass down to newcomers? What pitfalls await the unsuspecting? How would one go about creating a successful career in this niche?
In order to get reliable information, I identified five non-profit copywriters who would represent a healthy cross-section…everyone from the “dean” of non-profit himself to a newcomer who’d recently found success in this niche.
I interviewed each of the copywriters with the express purpose of learning the truth about working in this niche; and each knew the purpose of this report was “truth” over sales; that his or her response would influence the course of copywriters’ careers for years to come.
I wanted to know the good and the bad, the pearls and the warts! And my interviewees gave me both, with generosity, honesty, and candor.
In addition I sponsored a survey of non-profit copywriters, who revealed their incomes, their niche markets, and shared a flood of passionate and cautionary advice about working in this niche. Between the interviews and the survey, a clear picture began to emerge…
A picture that looks something like a map of the United States…one whole homogonous entity made up of numerous smaller entities…revealing a very strong but complicated market!
Some of the findings:
You don’t go to a non-profit and say, “I’m a great copywriter. I write killer copy.” You have to be a specialist to grow a thriving business. There is a significant difference between non-profits and fundraisers, and knowing the difference is fundamental to your career as a non-profit/fundraising copywriter. Non-profits split out into three groups: advocacy (caused-based organizations such as Greenpeace); charity (such as the Christian Children’s Fund); and political (Democratic National Committee). Copywriters can specialize by the kind of funding they help organizations raise, e.g., a government grants, giving from wills and estates, and capital campaigns (such as helping a hospital add a new wing). Some non-profit copywriters specialize by media: letters only, or grant writing only, or online only…direct mail, radio, and so on. You can get a lot of business just from your web site if you correctly optimize your keywords (according to your specialty). Creating an ezine is a particularly effective marketing tool for this market. Two of the biggest non-profits are universities and hospitals. (One could sub-niche into either of these huge markets.) Non-profit is a huge niche market and accounts for 2 percent of the Gross National Product. What’s more, it’s a growing market but it will need copywriters in the future even more than it does now.
That’s because, according to non-profit copywriter Alan Sharpe, the new generation did not grow up in a culture of giving, so its going to be more challenging for non-profits to gain the funds they need.
Says Alan: “…the parents of baby boomers are the last generation to give out of habit…my parents’ parents and your parents’ parents…they were basically raised to give…
“And that’s not true today. You’ve got 15-year-olds, 20-year-olds, 30-year-olds… You can approach a 20-year-old and ask them for a donation for Hurricane Katrina and they’ll say, ‘Well, how are you going to use it? How can I be sure? Can you email me photographs of my donation at work?’”
So as non-profits find it more and more challenging to collect funds, they will find talented freelance copywriters more valuable to their marketing initiatives.
Other finding on this niche include:
Survey evidence that copywriters can earn $100,000 per year and more…but that the majority earn much less The non-profit sector has doubled since the early ’90s, and according to non-profit guru Mal Warwick, “continues to grow faster than the economy.” 65 percent of surveyed non-profit copywriters believe non-profit will be a good niche for copywriters in the foreseeable future Only 23 percent of surveyed non-profit copywriters felt there was a high level of competition in the space
“ChrisNotes: The Truth about copywriting for non-profits” offers six months of research and analysis, 78 pages of survey data (16 questions posed to 54 participants), interviews with successful non-profit copywriters, including the “dean” of non-profit copywriting Jerry Huntsinger, and today’s reigning guru, Mal Warwick; and analysis and commentary by myself, copywriter’s coach Chris Marlow.
“ChrisNotes: The Truth about copywriting for non-profits” is designed to help freelance copywriters determine if non-profit is a good niche for them…one that will fill them up emotionally, financially, and perhaps even spiritually…or not.
A niching mistake can be a critical mistake, and can even destroy a fledgling career. It takes time and money to build a business. Knowing with certainty that your chosen niche is the right fit is the first step to business success.
Chris Marlow publishes a free newsletter for consultants who want to land the high quality, high value clients.
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